Koch Foods Introduces Consumer-Facing Poultry Line at Retail

by | Oct 17, 2017

Park Ridge, Ill. October, 2017 – Already a preferred choice of foodservice operators around the world, Koch Foods is taking its message of superior taste and a clean ingredient label to the grocery store frozen food aisle under the Koch Foods name.

The new product line, which offers quality ingredients and delicious flavors, is targeted at busy moms who want to prepare easy, great-tasting meals.

“Our new product is aimed at making it easier for people to pick up a bag and feel good about what they’re buying,” said Jenn Archer, Retail Marketer, Koch Foods. “Mom shouldn’t have to sacrifice taste for convenience or quality. That’s why we’re committed to making great-tasting all-natural products with recognizable ingredients.”

The new Koch Foods retail brand is frozen line in more than 1,800 stores and growing. The Koch Foods brand includes six items:

• Crispy Chicken Strips, 25 oz.
• Buffalo Chicken Strips, 25 oz.
• Grilled Chicken Strips, 22 oz.
• Chicken Nuggets, 32 oz.
• Popcorn Chicken, 25.5 oz.
• Chicken Fries, 28 oz.

“The retailers we’ve met with appreciate that we’re delivering some of the most popular and fastest-moving varieties of frozen chicken, but doing so with an improved flavor profile,” explained Archer. “We’re even getting interest in this new line from foodservice operators because they too recognize that we’re offering a better taste experience.”

Koch Foods is supporting the product introduction with a new consumer website at kochfoods.com and a geo-targeted marketing campaign.

About Koch Foods, Inc.

Koch Foods, Inc. is a leading food company and among the largest integrated poultry processors. We are a U.S-based, privately-held company, employing over 13,000 people. Our company’s heritage is in foodservice, national accounts, and most recently, in retail under the Koch Foods and Oven Cravers brands. Koch Foods is focused on innovation, continuous improvement, and delivering our customers the highest-quality and best-tasting chicken products. For more information, visit kochfoodsinc.com.

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